Your online shopping experience is about to change dramatically, and for the better. Before, web shopping's advantages--mainly, providing purchasing power without leaving your home--came with a big drawback: waiting. Three- to five-day shipping replaced the instant gratification that came with going to a bookstore and picking up a new novel. Now online retailer giant, Amazon.com, is about to change that with the redesign of its website, as The Wall Street Journal's Stu Woo reports. "The new site emphasizes Amazon's digital goods over its physical ones. On the old site, a column of buttons leads users to both electronic content and physical goods, such as toys, clothing and sporting gear. On the new site, a single row of buttons advertises only digital books, music, video and software." Instead of focusing on the physical, Amazon is pushing buying to the digital, meaning less waiting and more instant stuff.
Amazon's redesign will change the goods you buy and how you buy them. Before you bought a DVD to stick in your computer. But soon you will purchase a movie to stream on your Amazon tablet. Of course you can still get a physical DVD from Amazon, but the site will entice you toward the digital product. "That's just what this redesign does--it puts those features front and center," David Selinger, a former Amazon manager and current chief executive of RichRelevance told Woo. "As shoppers migrate to smaller, more interactive screens such as tablets, making the content dynamic and personalized to each individual consumer becomes overwhelmingly important."