As Facebook takes heat for its facial-recognition software, other companies are attracting users with the very same technology. Just yesterday, Germany declared the feature illegal, as we reported, and its neighboring countries don't feel so great about the tech either. Yet, Americans seem to be loving the advancement. "Advanced technologies that identify faces now are emerging as the hottest entertainment gimmick, despite the potential for privacy concerns," reports the Wall Street Journal's Emily Steele. Even amid the hullabaloo over the possible evil, people have found the technology useful and entertaining, gravitating towards these apps and seemingly ignoring the privacy problems.
"Initial deployments of the technology were largely for law enforcement, security and surveillance," but as main-stream cameras have become more sophisticated, these more sophisticated facial recognition tools have become more accessible to the general public, explains Steele. Now Facebook and apps like SocialCamera, FaceR Celebrity and SceneTap, which uses information collected via face-detection cameras to displays real-time stats at your local bar, have adopted the tech.