Yesterday, RIM announced plans to launch five new BlackBerry 7 Smartphones. New BlackBerry phones! That kind of news would have elicited lots of excitement back in 2006, when BlackBerry's manufacturer Research In Motion made the fanciest phones out there. Now, not so much. The company hasn't had such a hot month, as we reported; they announced big lay-offs a few weeks ago due to lackluster sales and a sad stock price. BlackBerry really hasn't been able to compete with the iPhone or popular Android phones and unfortunately it doesn't look like these new phones will turn things around for the ailing company.
The latest BlackBerrys are stacked with all sorts of cell-phone bells and whistles, improving on their previous devices of yester-decade. They forgo their clunky past, but maintain their beloved keyboard, explains ZDNet's James Kendrick. "The new BlackBerry Bold 9900/9930 are the thinnest BlackBerry phones yet, and combine a touch screen with a QWERTY keyboard." The devices will also feature faster OS 7 software and feature the biggest screen ever on a BlackBerry phone. But Kendrick doesn't think these improvements will keep the fleeing customers, "While BlackBerry enthusiasts will like these faster phones with the better web browsing experience in BB 7, they will not likely stem the desertion of existing customers RIM is undergoing."