Sure people like Instagram, the iPhone-only photo-sharing app that allows photographers to add filters to their photos, because it gives otherwise normal pics a totally sweet twee veneer; but they also love it because, like all things cool, it's niche--or at least it feels like it. And now Facebook is going to go ahead and ruin all the cool kids' fun by putting their not-so-little--Instagram has 8 million users--secret in the hands of the masses, reports Bits Blog's Nick Bilton. "Facebook plans to add a series of photo filters to its mobile application in the coming months with the hopes of drawing off fans of Instagram, the popular photo-sharing application." Instagram loyalists are freaking out because we all know once something goes mainstream, it loses its hipness, and then before you know it nobody will care about filtered-photo sharing anymore. Instagramers would prefer to hoard the joy of filters for themselves.
Some worry that Facebook's users won't use filters with caution. Gizmodo's Sam Biddle can't bear to see his beloved app massacred by Facebook's tasteless mainstream users. "Facebook, having stolen MySpace's chair, is the paragon of poor taste. Its users are a globby nebula of tackiness, low brows, and perhaps above all, horrible photos... And there's no more irritating place to superfluously alter photos than this kind of mundane shit pit." Not all Facebook photos are uploaded with the intention to impress your artsy friends, points out Techland's Chris Gayomali. "Instagram's audience tends to be photo savvy; there's an element of competition to take better photos than your friends, and you're not just uploading photos from the bar (although people do)."