With Groupon In Mind, Google Nabs The DealMap

Dealbook reports that the company acquired the discount aggregator

Google appears to be bulking up its Groupon-style portfolio: Dealbook is reporting that the search-engine-that-does-everything has snapped up start-up The Dealmap, which "aggregates discounts from hundreds of group-buying sites" and boasts around 2 million users. The acquisition amount was left undisclosed, but the intent behind the move appears to be clear: "it's not giving up on the social shopping market," wrote Evelyn Rusli at Dealbook, referencing Google's rebuffed decision to try and buy Groupon for $6 billion. At The DealMap's company blog, in a post excitedly titled "Deal of the Day: Google Buys The Dealmap," the team wrote:

We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission. We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce.