Men are into Google+; ladies, not so much. Google confirmed yesterday that over 10 million people have signed up for the new social networking site, but they didn't mention that men make up three quarters of those early adopters. Instead, Mashable's Jolie O'Dell did some digging using sites that compile these sorts of stats, and found that men dominate the Google+ scene, "SocialStatistics, a third-party site that gathers data from select profiles, pegs the percentage of male users at 86.8%, while FindPeopleOnPlus, which curates information from about a million users, says men constitute 73.7% of Google+."
Earlier studies have shown women hold down the social media fort, so the news comes as a bit of a surprise. As the Wire noted back in June, one Pew study found 56 percent of the users of social networking sites are women. BusinessWeek's Auren Hoffman noted similar trends. "Married women, however, are joining social networks in droves. In fact, women between ages 35 and 50 are the fastest-growing segment, especially on MySpace." And, even when men join in equal numbers, they're far less active than women. "We found that young women are much more active on these sites than young men. And men above 30 -- especially married men -- aren't even joining social networks," the study found.
In fact, the one place male activity outpaces female activity is on LinkedIn, as the Pew chart we previously covered showed:
Perhaps Google+ has a similar attraction for men. Hoffman surmises that guys value information exchange more than socialization, and that could be why they've latched on to LinkedIn and turned away from other sites. "LinkedIn is all about gathering intelligence and making introductions. We expect men to keep gravitating to transactional sites, such as those that make gaining access to news, sports, and financial information easier."
But Google+ resembles Facebook more than LinkedIn. So what gives? As O'Dell points out, dudes are generally the first to get into new tech stuff. "It’s true that the early adopters of any new technology are usually male." Let the men test the waters, in other words. Give ladies a few weeks to see how it's working out and, if it's worth it, they'll be all over it.
This article is from the archive of our partner The Wire.