Zynga has dominated the Facebook gaming market, but it's also working to smartly position itself as users adopt mobile gaming
Zynga, which recently filed papers with the Securities and Exchange Commission for an IPO that could value the company at somewhere between $10 billion and $20 billion, has a strong grasp on the Facebook gaming market. But it wants -- it needs -- to expand beyond that, which is a point that many have made, both before and since the S-1 was completed. (TechCrunch's Jason Kincaid pointed out that the word 'Facebook' appears in Zynga's SEC documents no less than 204 times.)
It's obvious that Zynga's team has been eyeing the fast-growing mobile games market for some time. Zynga now controls more than 10 games in that space, due, in large part, to the acquisition of more than half a dozen companies over 2010. The most high-profile of those purchased was Newtoy, Inc., the developer responsible for Words With Friends.
At the time of the acquisition, Zynga refused to release the financial details. We had no idea how much the social games developer had decided Words With Friends -- and its parent company, which has also released a popular Chess game -- was worth. But now, thanks to the S-1 filing, we do.