OK Go, known for their creative Internet-friendly videos--they made a name with their viral treadmill video "Here It Goes Again" and paid homage to the stockpile of Rube Goldberg YouTube clips with their video for "This Too Shall Pass"--has once again nodded to the Internet meme of the day with their latest "All Is Not Lost." This time, OK Go has teamed up with Google, using HTML 5 to create an interactive experience for the viewer.
The video features blue clad dancers moving atop a glass table, so that listeners have a nice view of their footwork. When used on Chrome viewers can choreograph the dancers to spell out a special message with their feet--it should work on any browser, but since it's a Google project, it works best on Chrome, or so says the band. You could, for example, input something like your favorite site, The Atlantic Wire.
The band worked with dance troop Pilolobus for the intricate choreography, which uses bodies intermingling atop a glass surface. The groups' lead singer, Damian Kulash called the collaboration‘‘like asking a superchef to make green beans" in the New York Times Magazine, which will run a photo feature of the video making process in this week's magazine.