Google, looking for a little celebrity cache to lift its social network's status, has implemented a "celebrity acquisition plan," according to Google e-mails reviewed by CNN.
The site has racked up over 10 million users in under three weeks, but a few famous people could put Google+ in a whole different league. So far, Google has seen success with its strategy to first hook techies to the site, "Google+ is off to a promising start, especially with tech-savvy early adopters.... It looks to be on a similar trajectory as Twitter was during the network's fledgling period, with a similar list of Internet notables among the most followed," explains CNN's Mark Milian.
But, it's time to pull out the big guns. Twitter's acquisition of celebrity users was a huge step, continues McMillan: "Twitter reached a new stratosphere when it got the endorsements from athletes and luminaries, such as Ashton Kutcher and President Barack Obama."
Google could benefit from that kind of fame. When notable voices use social media sites, others join to follow their musings. "Celebrities can be magnets for mainstream participation in online services, drawing new users over the obstacles of account creation and up the learning curve," CNET's Stephen Shankland adds.