As Barack Obama gears up in earnest for his 2012 run, he should think of some creative ways to reach out to young people. He was an online ace in 2008, getting in early on the Facebook trend and building a campaign organization that coordinated online. As Shepard Fairey and Obama Girl showed everyone, though, some of the most impactful material came not from the campaign, but from the supporters. The social web is light years ahead of where it was four years ago--we have Twitter!--and he'd be smart to take advantage of the loyal meme-making base once again. At least one YouTube user has already started making adorable, viral videos, so far most of which involve Obama being nice to children.
TheObamaDiary appeared on YouTube a week ago and scored its first viral hit within 72 hours. Michelle and Barack Obama are hanging out at the Congressional Picnic on the White House lawn, separated from a gaggle of grinning Americans, and someone hands Michelle a baby that promptly starts to cry. Not really knowing the best way to handle the little one, she passes it to her husband, who upon touching the child, cures the colic. ("Like a BOSS," said BuzzFeed.) It appears to be taken from an official White House video, judging by the watermark, and Official White House photographer Pete Souza snapped a still that featured the soother-in-chief comforting the child and Michelle Obama's oh-gosh! expression. In case you haven't seen it: