The co-founder of Flickr and chairman of the board at Etsy is at it again and her new startup promises to be consumer-facing, social
Caterina Fake has never met a challenge she didn't like. And so, when her last successful launch, Hunch, shifted from being a consumer destination site that provided individual recommendations to a platform for other sites to build on, she started looking for her next big move. Instead of hanging around for the ride to the top (again -- she also co-founded Flickr and currently serves as chairman of the board of Etsy), Fake wanted to start from scratch.
With a play on the popular meme "Haters Gonna Hate" that we enthusiastically support, Fake wrote on her personal blog yesterday: "Entrepreneurs gonna entrepreneur. I have a new startup! We are building something consumer-facing, something social -- all the things I love best -- for optimal founder-market fit! It's crazy times in the Valley and while I prefer doing startups when the going's tough [we told you], money is scarce, and talent it thick on the ground -- the best time to start a company is always two years ago, and the next best time is now. So now it is."
Something consumer-facing, something social. These are the areas in which Fake excels -- and this new site, like her others, will probably be a hit. In a blog post back in October, 2010, Fake noted that the "things I'm good at are building communities, participatory media, places where people contribute things of their own making." Even as an art director at Salon, before she founded the popular photo-sharing service, Flickr, with then-husband Stewart Butterfield, Fake was involved in developing the personal publishing and online community platforms that the site still uses today.