When a virus dubbed "Shrek" was unleashed on the dating service, thousands of people were accidentally allowed to pay for membership
It's really hard to be a beautiful person. You see, if you're always looking good, you're always getting looks. The beautiful people have to fend off advances by lesser, uglier people all of the time; they deserve much better. And Greg Hodge and Robert Hintze have provided a way for them to get it -- and they're willing to pay to defend it.
Beautiful People, a dating website for lookers with more than five million members in several countries, was launched in Denmark in 2001 by Hodge and Hintze. The founders are quite controversial; they've been profiled before saying incendiary things about how they -- and others -- look. "No uglies allowed," they told the Toronto Star about their website when it spread to Canada. But they're not actually that strict in practice. Their customers are for them. Any new applicants vying for inclusion among the Beautiful People are presented to existing members, who rate them on a scale of 4, ranging from "No definitely NOT" to "Yes definitely." If you make the cut, you're given two days to decide if you want to pay for the privilege of joining. Even then, though, your membership is not guaranteed.