AT&T is getting into the daily deals market. According to Bloomberg, the broadband carrier will soon roll out a series of city-based sites where consumers can buy discounted coupons offered around entertainment, travel and dining categories. It's unclear how well AT&T will fare; it's a crowded market controlled, largely, by Groupon and LivingSocial. The two sites have inspired a host of copycats all competing for the same customer base.
Online MBA built this cheat sheet of the four major players in this space: Groupon and LivingSocial, but also Facebooks Deals and Google Offers, who have been able to compete because of the sheer size of their parent companies.
Infographics are always a bit of a hodgepodge of statistics culled from a variety of sources. Here, we sort through the clutter and pull out some of our favorite facts and figures:
- Founded in 2007, LivingSocial was the first of the four major daily deals sites. Groupon opened its doors the following year and Facebook and Google launched in 2011.
- All four of the company's take a cut of the deal for themselves, but Groupon also earns revenue from unused purchases.
- Groupon's revenue is twice that of LivingSocial's ($100 million versus $50 million), but, with more than 70 million users, its membership base is significantly larger. LivingSocial claims 28 million members.
- Groupon operates more than 565 markets around the world. LivingSocial has more than 200 markets.
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