The South Coast, a 30-mile drive from Palo Alto, is facing an affordable-housing shortage that is jeopardizing its agricultural heritage.
On the drive up the coast from the southernmost part of Northern California’s San Mateo County, Highway 1’s two lanes are surrounded by wind-whipped seas on one side and redwood forests on the other. The landscape is dotted with wild yellow mustard in the spring and pumpkins in the fall. A popular place for day-trippers to picnic, go wine-tasting, and shop at roadside farm stands, the region—affectionately nicknamed “the Slowcoast” for its unhurried pace—is a balm to the busyness nearby in Silicon Valley, to the east, and San Francisco, to the north.
Home to fewer than 3,000 people, the South Coast is the least densely populated part of the Bay Area. While it feels like a region unto itself, it is part of San Mateo County, which is where—just over the Santa Cruz Mountains—several big tech companies, such as Facebook and Oracle, are based. South of those firms’ campuses (in Santa Clara County) are the well-known tech hubs of Mountain View, Cupertino, and Palo Alto. San Mateo County is also the home of some of the wealthiest tech executives: The city of Atherton, about a 30-mile drive from the South Coast, was, according to Forbes, the country’s most expensive zip code in 2015 and the third-most expensive in 2016. The countywide median price for a single-family home reached $1.2 million last year.