If the rumors are true, the elusive white iPhone will finally go on sale sometime tomorrow. There's nothing special about it except that it's white. No new features, no more storage space -- aside from the color of its case and home button, the white iPhone 4 will be exactly the same as the black iPhone 4. But the thrill of something new -- after all, Mac (Apple) users are more likely than PC users to say that they want to be "perceived as unique and different to make my mark," according to a Hunch infographic -- could boost sales of the product.
With the launch of the iPhone 5 delayed until September, sales of the white iPhone 4 will be appreciated by Apple executives who know that, following a remarkable first quarter earnings report, they don't have much in the pipeline to top themselves. iPod sales have been down for some time, the refresh of MacBook Pro line is in the past and most people who want one of the new iPad 2s have already purchased one. This technical glitch -- there was a problem with the paint and the white iPhone 4 couldn't be released nearly a year ago when it was originally scheduled -- could be a great accidental move by Apple.
But will people really go out and snatch up white iPhone 4s when most everybody (it seems) already has a black one that does the exact same thing? Yes. I'm sure of it.