Take a look at OrganizedWisdom.com and you see a strange mix of ambitions. The website's category pages (acid reflux, erectile dysfunction, IBS) and general clickable clutter might make you suspect that it's a content farm intent on picking up WebMD's scraps.
But under the hood, there's an interesting idea cooking. Organized Wisdom is creating a way of evaluating the authority of health-related social media users, which they can layer over Google's relevance algorithms, so that they can surface useful health information from vetted sources.
As doctors and other health experts increase their output on social media, Organized Wisdom thinks they can scoop up that information and turn it into the backbone for their site.
As explained by new board member and former Time Warner CEO Jerry Levin, the site wants to "correct an algorithm frenzy" by which people search for health information online and find only perfectly search engine optimized content written by people who may or may not know what they're talking about.
Organized Wisdom has verified more than 6,000 social media accounts as having some kind of expert knowledge. Levin sees their output on Facebook, blogs and Twitter as "a treasure trove that needs to be organized."