Prince William and Kate Middleton's wedding is the type of event for which tchotchkes were invented. We've seen mugs, dishes, T-shirts and even condoms baring the bride and groom's beaming faces. But in the age of new media, it was only a matter of time before royal wedding memorabilia became digitized. Now that media outlets have their coverage planned they're are working on other ways to capitalize on the royal event. The media plans to milk these nuptials for all their worth, and several outlets have created free iPad and smartphone apps to generate even more excitement before their, I mean Will and Kate's, big day.
People Magazine unleashed an app today that allows the gossip magazine's Facebook fans to purchase personalized royal stamps. People is also offering their updated newsstand book The Royals: Their Lives, Loves and Secrets in app form for $7.99 along with "extensive standing package of news and retrospectives online that will lead up to comprehensive coverage on the big day," according to MinOnline.
Others, such as the NBC network, have also joined the app bandwagon, providing users with "one-of-a-kind news app is an interactive and engaging way to experience all the news leading up to the Royal Wedding and a social tool for the day itself."
British magazine Hello! has put its wedding coverage in app form.
And BBC Worldwide's app offers free access to breaking nuptial news, wedding tips, a daily delivery of facts about the couple and the royal family, and a personal wedding planner.
Media companies aren't the only one's cashing in on the digital tchotchke business. For just $0.99, Will and Kate fanatics can purchase an app that counts down--to the second--the time left until the wedding.
For a dollar more, iTunes users can acquire the countdown clock, daily wedding facts, and the wedding march or other royal-themed music as the sound of their phone alarm clock.
This article is from the archive of our partner The Wire.