Microsoft has finally killed its Zune MP3 player. For four years, it was the laughing stock of the tech world. It never generated strong sales and always seemd to be one step behind Apple's iPod devices, which dominated the market with 77 percent of unit sales in 2010. According to Bloomberg, Microsoft will continue selling existing versions but will no longer introduce new ones.
While Apple fanboy sites are celebrating the MP3 player's demise ("iPod's Mission Accomplished" reads a headline on TUAW) some business pundits are being slightly kinder to the aging software giant. Business Insider's Matt Rosoff applauded the decision, saying Microsoft has realized it doesn't need to replicate everything Apple does. "MP3 players were no threat to Microsoft's core businesses," he writes. "In fact, the iPod probably spurred a lot of Windows upgrades as users suddenly realized that their 10GB hard drive was too small to hold all that music."
This article is from the archive of our partner The Wire.
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