The burger, shake, and fries—“enduring icons of American cuisine”— are used to symbolize abundance, accessibility, and dominance while ignoring the dark side of those values.
The series Riverdale owes its ratings success to a number of factors, not least of which is its appeal to a relentless and sometimes revisionist nostalgia. The characters are lifted from the classic Archie comics, for one, which are synonymous with the wholesome, mid-century aesthetic they retained from the late ’50s through the 21st century. But the show’s nostalgia for a supposedly simpler time is most evident in the food the characters eat.
Betty, Veronica, and the rest of the gang often gather at their local diner, Pop’s Chock’lit Shoppe, where they favor the greasy, calorie-laden stuff of American folklore: burgers, fries, and milkshakes. So integral is the food to the iconography of the show that the cast shared a milkshake on a Jimmy Fallon segment in reference to their characters’ heroic consumption of thick malts. In a Netflix promotional video, the show’s breakout star, Cole Sprouse, stared into a camera doing nothing but sloppily eating a hamburger.