As I was watching Glee after the Super Bowl (ahem), I noticed that during the show's first commercial break, Apple aired a characteristically slick iPad commercial. They aired no ads during the Super Bowl.
For me, it highlighted that the biggest tech players mostly kept themselves out of The Big Game. Sure, Sony ran an Android gaming ad and Motorola had a strange ad for the XOOM tablet, but there was no hotly anticipated Google ad. No Apple ad (though Verizon did tout the iPhone). Intel, Microsoft, Amazon, eBay, and Nokia all sat it out, too.
About the only interesting tech advertising story was the battle between Groupon and Living Social to outweird each other. Both succeeded, although Groupon's Christopher Guest-directed parodies caused more of an uproar. (Pro tip: never point out the hypocrisies of the American consumer. We *hate* that.)