What's in a Typeface? 15 of the Top 20 Retailers Use Helvetica

The ubiquity of Helvetica has been well-noted elsewhere, say, in the movie Helvetica. But now, a font-criticism site brings us this latest, ridiculous reminder of the typeface's (that would be a font to non design nerds) popularity:

In an age when thoughtful design is more accepted and understood than ever, I think American shoppers could handle a little bit more -- dare I say -- sophisticated typeface selections. Here's the painful proof: 15 of the top 20 retailers on the Fortune 500 use Helvetica in their main identity or current advertising campaigns.

Read the full story at Fonts in Use.

Via John Pavlus.