The ubiquity of Helvetica has been well-noted elsewhere, say, in the movie Helvetica. But now, a font-criticism site brings us this latest, ridiculous reminder of the typeface's (that would be a font to non design nerds) popularity:

In an age when thoughtful design is more accepted and understood than ever, I think American shoppers could handle a little bit more -- dare I say -- sophisticated typeface selections. Here's the painful proof: 15 of the top 20 retailers on the Fortune 500 use Helvetica in their main identity or current advertising campaigns.

Read the full story at Fonts in Use.

Via John Pavlus.

We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com.