Today, before you go to pack it in for the night and get some sleep, challenge yourself to do nothing for two whole minutes. Can you do it? At the time of this writing, more than 26 percent of the people who participated in a poll asking that very question on the Huffington Post admitted that they wouldn't be able to. Had they even tried?
Alex Tew, the guy who made one million dollars by selling tiny pixels on a simple webpage and making that page go viral, has a new site: Do Nothing for 2 Minutes. With tens of thousands of Facebook users sharing the site, this one is well on its way to becoming another phenomenon, but perhaps it will do some good for more than just Tew.
"I had been thinking how we spend every waking minute of the day with access to an unlimited supply of information, to the point of information overload," Tew told TechCrunch. "I also read somewhere that there is evidence that our brains are being re-wired by the Internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there's a new update. So we're all developing a bit of ADD, which is probably not great in terms of being productive."
Tew's new site is as simple and straightforward as his last. It shows a photograph of an ocean and plays the sound of waves in the background. A timer counts down from two minutes and resets if you move your mouse or touch your keyboard, but only after displaying a red "FAIL" on the screen.
So, are you up to the challenge?