Let's say you're a fledgling Chinese camera company, and you want a name that commands respect. What do you do? Well, Canon is a pretty good camera company, you know that. And Panasonic is also a pretty good camera company. So, put them together and you get: Cansonic. The only thing better than the name is the puzzling tagline, "Can be colorful," as if at other times, it may not be so colorful.
Read more of our coverage of CES.
We want to hear what you think about this article. Submit a letter to the editor or write to email@example.com.
Alexis C. Madrigal is a staff writer at The Atlantic and the author of Powering the Dream: The History and Promise of Green Technology.