President Obama's Facebook Fans Far Less Engaged Than George W. Bush's Fans

He has over six million followers on Twitter and nearly three times as many Facebook fans, but President Obama -- the tech-savvy president -- can't claim that most magic of social media buzzwords: engagement. Former President George W. Bush only has 640,000 (or so) Facebook fans, but they interact with his posts far more than Obama's fans do of his, a new report shows.

Engage, a political analysis and strategy agency focusing on new media, reports the following statistics from a study of popular Facebook posts:

On average, President Obama's last 10 posts have been liked an average of 11,579 times, to Bush's 6,655 times. That works out to more than 1% of Bush's fan base interacting with his page on any given post. For President Obama, it works out to a pretty weak 0.07% fan interaction rate -- and a 13-fold advantage for Bush on that score.

In addition, Engage's study found that Sarah Palin's Facebook fans also demonstrated disproportionally high interaction rates when compared with Obama fans. "[Palin] comes close to besting him [Obama] in raw 'Like' counts -- seeing an average of 9,444 Likes per post off a fan base of just over 2.5 million," according to Engage.

Read the full story at the Huffington Post.