NEW YORK -- Over the summer, Michael Hirschorn of The Atlantic and Chris Anderson and Michael Wolff of Wired independently declared that "the Web is dead." The era of the Web browser is over; in our increasingly mobile age, consumers utilize the Internet through apps, gaming consoles, their iTunes and a plethora of other non-browser sources.
But the Web isn't dead. It's just primed for a resurgence in the face of the app world. At Business Insider's IGNITION conference, Conde Nast's Scott Dadich, Samsung Mobile's Gavin Kim and StackOverflow co-creator Joel Spolsky explained how reports of the death of the Web have been greatly exaggerated.
A lot of problems with Web browsers are structural. Conventional HTML doesn't support the interactivity or engagement that make iPad apps so appealing. "The typography and presentation of the story is paramount," Dadich said. "In an app world, design is as much content as the story is itself. On the iPad or iPhone, there's more room for flexibility and creativity." "On the website, content it's easy, clean, simple and easy to maintain," Kim added. "But the interesting trend is where we see application development focus on depth of experience. For consumers, it's all about engagement and the depth of experience, and right now that isn't something that regular browsers can offer."