This morning, Foursquare introduced new updates to its iPhone application and partners Instagram and Foodspotting were quick to incorporate them into their Foursquare-friendly services. The changes, which include the ability to post photos whenever you check into an establishment and to comment on the check-ins of people within your network, make the location-based service even more similar to Facebook than it already was.
"You've been requesting these features for months," a post on the official Foursquare blog acknowledges. (About time then.) "Comments make meeting up and exploring so much easier. Improve your day by telling a friend that you're around the corner and they should swing by."
Foursquare, which has reportedly been working on these new features all year, rushed to roll them out before the holiday season comes to a close. Think of all those check-ins coming up! In the most basic way, this is a smart short-term move for the company: By allowing users to comment on friends' walls, Foursquare will keep people logged into the site for longer periods of time. "It's ... giving people more reasons to hop in and out of the app," product manager Alex Rainert told the Washington Post's Rob Pegoraro. "We might see more activity on the Web site now."