Try Googling for something general like mortgages or health or cancer. What you want are credible sources. What you get is a bunch of SEO'd up websites that are just this side of spam. The intense competition to capture high-value keywords means that the good sites just can't keep up with the constant tweaking of the content farms.
Blekko, a new search engine, hit beta status today. It's goal, according to the Wall Street Journal, is to solve this problem by using human curators. Here's how the company put it: