Panasonic to Stop Making Iconic Technics Turntables

No! Perhaps the best DJing turntables -- and certainly the most widespread -- in the world will no longer be manufactured by Panasonic. After selling 3.5 million Technics 1200s turntables over the last 35 years, the company will wind down production of the iconic decks. One business problem? Unlike your phone or computer, you can keep your Technics turntable for decades, no problem. They planned endurance, not obsolescence, and a dwindling market is how they've been rewarded.

Fans of analog music were dealt another blow when consumer electronics company Panasonic announced earlier this month that it would be discontinuing the audio products within its Technics brand, most notably the legendary line of analog turntables.

On October 20, the company said that it was winding down production of the Technics SL-1200MK6 analog turntable, the SH-EX1200 analog audio mixer and the RP-DH1200 and RP-DJ1200 stereo headphones due to challenges in the marketplace.

"Panasonic decided to end production mainly due to a decline in demand for these analog products and also the growing difficulty of procuring key analog components necessary to sustain production," the company said in statement issued to The Tokyo Reporter.

Read the full story at Tokyo Reporter.