Happy Hour Vid: The Scariest Environmentalism Ad You'll Ever See

It makes Reservoir Dogs look like a Disney film

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An immediately controversial ad by the environmentalist campaign 10:10 Global is circulating the Web. Started in Britain, 10:10 seeks to spread awareness about global climate change. In order to do this, they created a grisly video series depicting everyday people being murdered for not limiting their carbon footprint. The goal was to "bring this critical issue back into the headlines," the group explained.

By that measure, they succeeded. But the ad also invited allegations of "eco-fascism" and forced the group to issue an apology. But judge the video for yourself. It's essentially Old Testament vengeance meets new-age environmentalism meets Quentin Tarantino:

This article is from the archive of our partner The Wire.