Balls! Does anyone know what Google's new homepage logo is all about? On Tuesday, the company rolled out a new doodle made of colorful balls that explode across the page when you mouse over it. The best guess is that the new doodle celebrates the incorporation of Google on Sept. 7, 1998. However a Google spokesperson dismissed this idea to at least one publication. After the jump, here are the most likely ideas bouncing around the web:
- It's an Anniversary Party Trick, writes Bill Chappell at NPR: "The one-off logo is evidently a way for Google to celebrate its birthday... Depending on which browser you're using, they stir themselves up to welcome you back from another tab. Guess what: it works best with Chrome. That seems to be because the balls rely on HTML5. Viewing the source for the page reveals what is, at least on my laptop, six full screens of code. That's a labor of love, and I guess it should be."
- Not So Fast, writes Nick Saint at Business Insider: "Usually Google's custom logos are tied to holidays or historical events in a way that is fairly obvious, and, when users are confused, clicking on the logo triggers a search explaining it. This time, however, clicking on the logo does nothing. There is already a lot of speculation out there, for instance that this has something to do with Google's birthday. But Google denies this, and none of the other explanations we've read seem convincing."
This article is from the archive of our partner The Wire.
We want to hear what you think about this article. Submit a letter to the editor or write to email@example.com.