{"article":{"__typename":"BlogArticle","id":"BlogArticle:59040","categories":[],"content":[{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"Watch this all the way through:"},{"__typename":"ArticleLegacyHtml","tagName":"FIGURE","idAttr":"","className":"c-embedded-video","style":"","innerHtml":"

"}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Technology","url":"https://www.theatlantic.com/technology/","slug":"technology"},"reviews":[],"embeds":[],"authors":[{"id":"Author:692","displayName":"Jeffrey Goldberg","url":"https://www.theatlantic.com/author/jeffrey-goldberg/","biography":{"default":"Jeffrey Goldberg is the editor in chief of The Atlantic and a recipient of the National Magazine Award for Reporting. He is the author of Prisoners: A Story of Friendship and Terror.","__typename":"Biography"},"socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/JeffreyGoldberg","__typename":"SocialMedia"},{"platform":"FACEBOOK","url":"https://www.facebook.com/jeffreygoldberg182","__typename":"SocialMedia"},{"platform":"EMAIL","url":"jeffrey_goldberg@theatlantic.com","__typename":"SocialMedia"}],"__typename":"Author","slug":"jeffrey-goldberg"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"","url":"https://www.theatlantic.com/technology/archive/2010/07/if-its-not-an-iphone-why-would-i-want-it/59040/","title":"If It's Not an iPhone, Why Would I Want It?","seoTitle":"If It's Not an iPhone, Why Would I Want It?","dateModified":"2010-07-01T17:32:26Z","datePublished":"2010-07-01T16:37:39Z","hasMeter":true,"primaryChannel":{"displayName":"Technology","__typename":"Channel","slug":"technology"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"","shareText":null,"shareTitle":"If It's Not an iPhone, Why Would I Want It?","editorsNote":null,"leadArt":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/59040/","canonicalUrl":"https://www.theatlantic.com/technology/archive/2010/07/if-its-not-an-iphone-why-would-i-want-it/59040/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"technology","__typename":"Channel"}],"watsonInfo":{"keywords":["way"],"__typename":"WatsonInfo"},"slug":"if-its-not-an-iphone-why-would-i-want-it","grapeshot":{"segments":["gv_safe","an_apple_negative","gs_tech_phones","gs_tech","gb_safe","pos_alcohol","pos_chasemarriott","pos_citibank","pos_creditcard","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_ey","pos_facebook_safety","pos_hermes","pos_ibm","pos_jpmc","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","an_volvo_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","ap_volvo_safe","general_safe_gv"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

Sections

The Print Edition