{"article":{"__typename":"BlogArticle","id":"BlogArticle:59040","isTnfCompatible":true,"datePublished":"2010-07-01T16:37:39Z","title":"If It's Not an iPhone, Why Would I Want It?","slug":"if-its-not-an-iphone-why-would-i-want-it","wordCount":6,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/art and entertainment/movies and tv/movies","one":"art and entertainment","two":"movies and tv","three":"movies","four":null,"__typename":"WatsonTopCategory"},"categories":["/art and entertainment/movies and tv/movies","/art and entertainment/comics and animation/anime and manga","/society/sex"],"__typename":"WatsonInfo","keywords":["way"]},"grapeshot":{"segments":["an_apple_negative","gs_tech_phones","gs_tech","pos_alcohol","pos_chasemarriott","pos_citibank","pos_disney_fxfargo","pos_ey","pos_hermes","pos_ibm","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_facebook_safe","an_fidelity_safe","an_jpmc_safe","an_ms_safe","an_volvo_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","ap_volvo_safe","general_safe_gv"],"__typename":"Grapeshot"},"editorialProject":null,"seoTitle":"If It's Not an iPhone, Why Would I Want It?","shareTitle":"If It's Not an iPhone, Why Would I Want It?","dek":"","shareDek":"","url":"https://www.theatlantic.com/technology/archive/2010/07/if-its-not-an-iphone-why-would-i-want-it/59040/","ampUrl":"https://amp.theatlantic.com/amp/article/59040/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/59040/","canonicalUrl":"https://www.theatlantic.com/technology/archive/2010/07/if-its-not-an-iphone-why-would-i-want-it/59040/","hasMeter":true,"dateModified":"2010-07-01T17:32:26Z","shareImage2x1":null,"primaryChannel":{"displayName":"Technology","__typename":"Channel","slug":"technology"},"authors":[{"displayName":"Jeffrey Goldberg","socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/JeffreyGoldberg","__typename":"SocialMedia"},{"platform":"FACEBOOK","url":"https://www.facebook.com/jeffreygoldberg182","__typename":"SocialMedia"},{"platform":"EMAIL","url":"jeffrey_goldberg@theatlantic.com","__typename":"SocialMedia"}],"__typename":"Author","id":"Author:692","url":"https://www.theatlantic.com/author/jeffrey-goldberg/","biography":{"default":"Jeffrey Goldberg is the editor in chief of The Atlantic and a recipient of the National Magazine Award for Reporting. He is the author of Prisoners: A Story of Friendship and Terror.","__typename":"Biography"}}],"channels":[{"slug":"technology","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Technology","url":"https://www.theatlantic.com/technology/","slug":"technology"},"reviews":[],"secondaryByline":"","shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareText":null,"content":[{"__typename":"ArticleParagraphContent","idAttr":"","subtype":null,"innerHtml":"Watch this all the way through:"},{"__typename":"ArticleLegacyHtml","tagName":"FIGURE","idAttr":"","className":"c-embedded-video","style":"","innerHtml":"

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