"The Cloud" as Hindenburg?
The pithiest single sentence I have heard so far at the Aspen/Atlantic Ideas Festival, underway now (and chronicled in detail by my Atlantic colleagues Conor Friedersdorf and Alexis Madrigal here and here, plus passim by other staff members):
" 'The cloud' is a dirigible filled with hydrogen, with pictures of clouds painted on the side."

He had a solution to propose too. Context, details, and all of that another time.