First they came for the iButts... In an effort to cleanse the iPhone of its lewder content, Apple has begun scrubbing out sexually explicit apps. For a while, the app store offered a number of outrageous apps including "Pocket Girlfriend" and "Russian Brides Gallery." Now Apple's booting developers of risqué apps from the store. Here's one notification Apple gave to the developer of Wobble iBoobs:
The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.
We have decided to remove any overtly sexual content from the App Store, which includes your application.
As more apps were banned, tech bloggers began meticulously taking stock of the survivors. TG Daily's Aharon Etengoff was fast on the scene:
Apple has yet to yank other sexually explicit apps, such as Tight Body Perky Boobs, Epic Boobs, College Boobs, Adult Tennis Boobs and AwesomeBOOBS.
Meanwhile, John Murrell at Good Morning Silicon Valley put Apple's philosophy into perspective:
Like Disneyland, Apple’s App Store is a colorful, tightly controlled environment focused on family-friendly fun, and just as you shouldn’t go to Disneyland thinking you’ll be able to get a lap dance from the Little Mermaid, apparently you should now stop expecting to find naughty apps in the App Store.
Then, in the soberest of tones, tech blogger Rene Ritchie urged panicky app owners not to worry:
It’s important to remember that users who’ve already downloaded the app can keep using it in its current state, although the developers can no longer provide updates (including updates to make it compatible with future iPhone OS releases).
Finally, tech blogger Luigi Lugmayr took a stand and demanded Apple give him the apps he desires:
Apple really needs to come up with a framework to allow customers over 18 years to get access to whatever "overtly sexual content" they want.