Given the torments that await those who try to bring cheese into China (see here, here, here, and here), it is with mixed emotions that I see the banner ad now running on many parts of the Atlantic's site, including mine.
Elements of the emotional mix: Honor, in being associated with such fine cheese! Tantalized despair, in knowing it's out of my own reach. Gratitude, in seeing such a precise advertiser/ medium matchup. And exhortation, that all of you who are able to do so go out and buy Comte Cheese. I'd be doing it if I could...
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James Fallows is a staff writer for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. He and his wife, Deborah Fallows, are the authors of the new book Our Towns: A 100,000-Mile Journey Into the Heart of America, which has been a New York Times best seller and is the basis of a forthcoming HBO documentary.