Given the torments that await those who try to bring cheese into China (see here, here, here, and here), it is with mixed emotions that I see the banner ad now running on many parts of the Atlantic's site, including mine.

ComteCheeseAd.jpg


Elements of the emotional mix: Honor, in being associated with such fine cheese! Tantalized despair, in knowing it's out of my own reach. Gratitude, in seeing such a precise advertiser/ medium matchup. And exhortation, that all of you who are able to do so go out and buy Comte Cheese. I'd be doing it if I could...

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