The only bit of genuine fun is during the interview's first commercial break, when the opening ad is for HertzHertz, of old O.J.-running-through-airports-spots fame—and Mr. Z. throws his head back and asks if he's really seeing what he's seeing. Even Vince turns around in his chair to look. Hertz's placement of an ad here is a brilliant, disgusting, unforgettable piece of meta-meta-media marketing. It's impossible not to laugh … and yet Mr. Z. doesn't. (Neither do the room's two interns, though that's only because they're too young to get the meta-reference.)

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