The upshot here is that there's a sort of triangular dissonance about the John Ziegler Show and how best to stimulate LA listeners. From all available evidence, Robin Bertolucci wants the program to be mainly info-driven (according to KFI's particular definition of info), but she wants the information heavily editorialized and infused with 'tude and in-your-face energy. Mr. Ziegler interprets this as the P.D.'s endorsing his talking a lot about himself, which Emiliano Limon views as an antiquated, small-market approach that is not going to be very interesting to people in Los Angeles, who tend to get more than their share of colorful personality and idiosyncratic opinion just in the course of their normal day. If Emiliano is right, then Mr. Z. may simply be too old-school and self-involved for KFI, or at least not yet aware of how different the appetites of a New York or LA market are from those of a Louisville or Raleigh.

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