We all live in echo chambers that we’ve built around ourselves, accepting ideas that sound right to us without subjecting them to challenge or scrutiny. More often than not, it’s easier to go with the flow than to make independent judgments and form our own opinions every time. So, right or wrong, we follow the herd.

We explored decades of studies to decode herd mentality—and how to avoid falling victim to it. Here’s what we found.

Illustrations by Leandro Castelao

SOMETIMES WE ALL FOLLOW THE HERD

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