How Personalized Ads Help Small Businesses and You
Personalized Ads Are a Game Changer for Small Businesses
Over 10 million advertisers use Meta’s personalized ad tools—and the majority of these are small and medium-sized businesses. Personalized ads help them connect with new customers across the world, something once available only to big brands with huge budgets.
Ads Are Better When They’re Relevant to You
Meta’s ad system prioritizes what ad to show you based on what advertisers tell Meta their desired audience is. Meta then matches that ad with people who might be interested in it. This means Meta can show you relevant and useful ads without advertisers learning who you are.
You Have a Say in the Ads You See
From an ad directly, you can hide the ad, hide all ads from the advertiser, or let Meta know about a problem with the ad. Or you can choose ‘Why am I seeing this?’ to get more context on why you might be seeing it. You can also visit your ad preferences to review and change the things that influence what ads you see.