About the Main Street Experience
Simulating the Personalized Ad
It’s a simplified representation of how Meta uses your online interests to present businesses that best match those interests. This site replicates that experience by having you answer two questions about your passions and then presenting you with real small businesses featured on Facebook and Instagram.
Small Businesses Use Personalized Ads
All of the businesses featured in this Main Street experience agreed to share their name, photos, and information about their products in the Main Street experience—because they’re already connecting with customers through personalized ads on Facebook and Instagram. It helps them reach customers like you, who are interested in their products or services.
Deep Dives Explore the Meta Connection Further
In each Main Street experience, there are two businesses that feature in-depth explorations of how businesses find customers on Facebook and Instagram. Inside those small businesses, the owners themselves share how they find new customers and support their communities on Meta platforms, like Facebook and Instagram —powering their businesses, whether online or brick and mortar.
This experience was created by
Atlantic Re:think, the creative marketing studio at
The Atlantic, and
L2D.