In the age of instant gratification, how do banks meet expectations?
In today’s world, convenience is king. Everyday experiences like finding a taxi, grabbing a salad, or buying the perfect mattress are performed online and on demand and are tailored to each customer—and those customers have come to expect this as the new normal. The prioritization of seamless transactions has touched almost all corners of society, including personal finance. Banks are now expected to provide their clients with safe and immediate access to critical financial resources, no matter where they are.
As a result, we’re seeing the rise of digital signage, interactive kiosks, and ATMs that display personalized customer service in real time. These cross-channel experiences are fundamentally changing the way that customers interact with their banks and, in turn, are improving banks’ understanding of their clients’ wants and needs. In other words, with every customer interaction, banks accumulate a wealth of data and insights that can help them offer tailored approaches to important financial moments in a customer’s life.
As the pace of technological change accelerates, banks will need to continue to innovate to meet consumer expectations both in-branch and online. In this video, you’ll discover how banks are meeting those expectations with personalized, tech-facilitated experiences that provide more convenience and transparency.