A 'tween girl is having no fun at summer camp because she doesn't know anyone and, in her words, is "just a big, random loser." She sits alone, miserable, while the other girls play together. Then, one day, her fortunes change: She gets her period for the first time. She manages to wield this "red badge of courage" to make herself popular, appointing herself the "camp gyno" and handing out tampons to her friends who don't have any. But her fortunes soon change again. Her bunkmates start getting tampon-filled care packages, meaning her personal-hygiene supply is no longer in demand. Our heroine ends where she began: in social obscurity.
This is the plot of a new ad for a tampon-delivery service called Hello Flo. Is it funny? Effective? Annoying? And what does it say about the ways personal products are sold to women? We discuss.
Ashley: I’m trying to decide how to feel about this:
Ashley: Right? I think I want to like it more than I actually do like it.
Eleanor: Yeah, I appreciate that it doesn’t make getting your period seem icky or weird or shameful, and that it uses correct anatomical terminology.
And yet. What annoys me about these tampon delivery services (HelloFlo isn’t the only one--there's also The Period Store, Le Parcel, SentHerWay, and Juniper, which are all similar) is something that bothers me about a lot of products marketed toward women. I can see how this service would be helpful: It's really annoying to get your period and realize you are out of tampons and then scramble to get them at the last minute. Getting a monthly shipment of supplies fixes that problem.