Re:think is a studio within that produces documentaries, public artworks, podcasts, film scores, magazines, articles, critques, etc.

We had one, simple ambition: take The Atlantic’s journalistic sensibility—the decades long tradition of unearthing new perspectives on the most talked about issues—and apply it to work for brands. The result has been smarter creative, tackling topics that transcend your traditional advertising messaging.


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Documentary for Hewlett Packard Enterprises
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The Ethics of AI

An honest dialogue about how we build and adopt AI technologies responsibly.

Public Artwork for Lincoln
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Touch the Art

An interactive installation for New York’s South Street Seaport

Podcast for Fidelity
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The Future According to Now

A discussion about the latest technology trends for potential investors

Film Score for Range Rover
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Scoring the Drive

A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway

Magazine for Re:think
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Re:think Magazine

A quarterly magazine featuring contributions from our writers, designers, and producers.

Article for Netflix
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Untrue Confessions

An investigation into the tactics used during the interrogation of the “Central Park Five”

Sizzle Reel for Re:think
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Not Another Sizzle Reel

Answering the question: Is it time to retire the sizzle reel?

Press Mentions

from Native Advertising Institute

Atlantic Re:think Uses New Video Platform For Jaguar Campaign

from MediaPost

Atlantic Re:think Study Finds Millennial Media Not a Good Fit For Gen Z Audiences

from Time Out

You can walk through a forest of light on the Manhattan waterfront

from AdWeek

Lincoln Creates a Public Interactive Light and Sound Show in Downtown New York

from AdWeek

For Netflix’s ‘When They See Us,’ Branded Content Becomes a Powerful Educational Tool