Re:think is a studio within The Atlantic that produces documentaries, public artworks, podcasts, magazines, articles, and just about anything that does the story justice.
We had one simple ambition: take The Atlantic’s journalistic sensibility—the decades-long tradition of bringing new perspectives to the most talked about issues—and apply it to work for brands. The result has been smarter creative that transcends traditional advertising.
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The Massacre of Black Wall Street
A short graphic novel about 14 hours of unprecedented racist violence in 1921 Tulsa
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Touch the Art
An interactive installation for New York’s South Street Seaport
Listen to the score
Scoring the Drive
A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway
A quarterly magazine featuring contributions from our writers, designers, and producers.
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An investigation into the tactics used during the interrogation of the “Central Park Five”
Watch the sizzle reel
Not Another Sizzle Reel
Answering the question: Is it time to retire the sizzle reel?
Listen to the podcast
The Future According to Now
A discussion about the latest technology trends for potential investors
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A documentary that questions the ethics of Artificial Intelligence
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Ideas on Main
A series on local people, businesses and economies across America
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A documentary series on how legacy companies are adopting new technologies