Re:think is a studio within that produces documentaries, public artworks, podcasts, magazines, articles, and just about anything that does the story justice.

We had one simple ambition: take The Atlantic’s journalistic sensibility—the decades-long tradition of bringing new perspectives to the most talked about issues—and apply it to work for brands. The result has been smarter creative that transcends traditional advertising.


inquiries: rethink@theatlantic.com

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Graphic Novel for HBO
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The Massacre of Black Wall Street

A short graphic novel about 14 hours of unprecedented racist violence in 1921 Tulsa

Public Artwork for Lincoln
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Touch the Art

An interactive installation for New York’s South Street Seaport

Film Score for Range Rover
Listen to the score

Scoring the Drive

A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway

Magazine for Re:think
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Re:think Magazine

A quarterly magazine featuring contributions from our writers, designers, and producers.

Central Park FiveCentral Park Five
Article for Netflix
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Untrue Confessions

An investigation into the tactics used during the interrogation of the “Central Park Five”

Sizzle Reel for Re:think
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Not Another Sizzle Reel

Answering the question: Is it time to retire the sizzle reel?

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Podcast for Fidelity
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The Future According to Now

A discussion about the latest technology trends for potential investors

Documentary for HPE
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Moral Code

A documentary that questions the ethics of Artificial Intelligence

Online Magazine for Grow with Google
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Ideas on Main

A series on local people, businesses and economies across America

Documentary Series for AWS
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Disrupting Within

A documentary series on how legacy companies are adopting new technologies

Article for The North Face
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All Downhill From Here

A profile of the first two athletes to ski the entire decent of Lhotse, the fourth-highest mountain in the world.

Press Mentions