Re:think is a studio within The Atlantic that produces documentaries, public artworks, podcasts, magazines, articles, and just about anything that does the story justice.
We had one simple ambition: take The Atlantic’s journalistic sensibility—the decades-long tradition of bringing new perspectives to the most talked about issues—and apply it to work for brands. The result has been smarter creative that transcends traditional advertising.
inquiries: rethink@theatlantic.com
Documentary for Hewlett Packard Enterprises
Watch the Documentary
The Ethics of AI
An honest dialogue about how we build and adopt AI technologies responsibly.
Public Artwork for Lincoln
Experience the installation
Touch the Art
An interactive installation for New York’s South Street Seaport
Podcast for Fidelity
Listen to the podcast
The Future According to Now
A discussion about the latest technology trends for potential investors
Film Score for Range Rover
Listen to the score
Scoring the Drive
A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway
Magazine for Re:think
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Re:think Magazine
A quarterly magazine featuring contributions from our writers, designers, and producers.
