Re:think is a studio within that produces documentaries, public artworks, podcasts, magazines, articles, and just about anything that does the story justice.

We had one simple ambition: take The Atlantic’s journalistic sensibility—the decades-long tradition of bringing new perspectives to the most talked about issues—and apply it to work for brands. The result has been smarter creative that transcends traditional advertising.


inquiries: rethink@theatlantic.com

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Graphic Novel for HBO
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The Massacre of Black Wall Street

A short graphic novel about 14 hours of unprecedented racist violence in 1921 Tulsa

Public Artwork for Lincoln
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Touch the Art

An interactive installation for New York’s South Street Seaport

Podcast for Fidelity
Listen to the podcast

The Future According to Now

A discussion about the latest technology trends for potential investors

Film Score for Range Rover
Listen to the score

Scoring the Drive

A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway

Magazine for Re:think
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Re:think Magazine

A quarterly magazine featuring contributions from our writers, designers, and producers.

Central Park FiveCentral Park Five
Article for Netflix
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Untrue Confessions

An investigation into the tactics used during the interrogation of the “Central Park Five”

Sizzle Reel for Re:think
Watch the sizzle reel

Not Another Sizzle Reel

Answering the question: Is it time to retire the sizzle reel?

Press Mentions