Re:think is a studio within The Atlantic that produces documentaries, public artworks, podcasts, magazines, articles, and just about anything that does the story justice.
We had one simple ambition: take The Atlantic’s journalistic sensibility—the decades-long tradition of bringing new perspectives to the most talked about issues—and apply it to work for brands. The result has been smarter creative that transcends traditional advertising.
Graphic Novel for HBO
View the Story
The Massacre of Black Wall Street
A short graphic novel about 14 hours of unprecedented racist violence in 1921 Tulsa
Public Artwork for Lincoln
Experience the installation
Touch the Art
An interactive installation for New York’s South Street Seaport
Podcast for Fidelity
Listen to the podcast
The Future According to Now
A discussion about the latest technology trends for potential investors
Film Score for Range Rover
Listen to the score
Scoring the Drive
A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway
Magazine for Re:think
Order a Copy
A quarterly magazine featuring contributions from our writers, designers, and producers.
Article for Netflix
Read the article
An investigation into the tactics used during the interrogation of the “Central Park Five”
Sizzle Reel for Re:think
Watch the sizzle reel
Not Another Sizzle Reel
Answering the question: Is it time to retire the sizzle reel?