Re:think is a studio within The Atlantic that produces documentaries, public artworks, podcasts, film scores, magazines, articles, critques, etc.
We had one, simple ambition: take The Atlantic’s journalistic sensibility—the decades long tradition of unearthing new perspectives on the most talked about issues—and apply it to work for brands. The result has been smarter creative, tackling topics that transcend your traditional advertising messaging.
Documentary for Hewlett Packard Enterprises
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The Ethics of AI
An honest dialogue about how we build and adopt AI technologies responsibly.
Public Artwork for Lincoln
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Touch the Art
An interactive installation for New York’s South Street Seaport
Podcast for Fidelity
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The Future According to Now
A discussion about the latest technology trends for potential investors
Film Score for Range Rover
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Scoring the Drive
A composition by Hans Zimmer to accompany a drive along the Angeles Crest Highway
Magazine for Re:think
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A quarterly magazine featuring contributions from our writers, designers, and producers.
Article for Netflix
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An investigation into the tactics used during the interrogation of the “Central Park Five”
Sizzle Reel for Re:think
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Not Another Sizzle Reel
Answering the question: Is it time to retire the sizzle reel?