We The Customers

Technology, transparency, and the transformation of business

Alex Farris/The Sweethome

How to Stop Wasting Time Comparison Shopping

Sick of slogging your way through countless Amazon customer reviews? Sister-websites Wirecutter and Sweethome will give you just one recommendation per product, for everything from WiFi routers to nail clippers.
Boston Public Library/Flickr

How Men and Women Complain About Companies

Businesses know that bad experiences often translate into negative word of mouth, when customers share their misfortunes with other potential customers. But who talks? And whom do they talk to?