Selling the Seventies
How marketing defined and influenced an era
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The Atlantic When Do Multicultural Ads Become Offensive? Your Thoughts
Readers debate a recent Atlantic article on race and advertising in the 1970s. Tom Burrell, the legendary adman, responds to critics of his early work.
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The Atlantic ‘If Sugar Is Fattening, How Come So Many Kids Are Thin?’
In the 1970s, the Sugar Association launched an ad campaign premised on the idea that sugar is … a useful diet aid.
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Apple / IBM / The Atlantic How Apple and IBM Marketed the First Personal Computers
In 1977, companies building PCs had to try to convince the American public that this confusing new technology was missing from their lives.
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The Atlantic When Words Sold Music
The strange, conversational language of early Rolling Stone ads
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The Atlantic ‘You've Come a Long Way, Baby’: The Lag Between Advertising and Feminism
Even at the height of ‘women’s liberation,’ products aimed to female consumers were actually marketed to men.
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Courtesy of George Lois / The Atlantic Revisiting the Work of One of the 20th Century's Best Ad Men
Fresh from the industry’s creative revolution in the 1960s, the art director George Lois helped make some of the greatest advertisements of the modern era.
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The Atlantic The Year Political Advertising Turned Positive
American campaigns embraced the spirit of 1976, stressing the virtues of candidates to a nation weary of war and Watergate.
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The Atlantic ‘Dinnertimin’ and ‘No Tipping’: How Advertisers Targeted Black Consumers in the 1970s
In an attempt to reach African American customers, many U.S. businesses began integrating their commercials—often by relying on fraught stereotypes.
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National Archives A Trove of History As 1970s Housewives Lived It
Inside a 1976 issue of Good Housekeeping, when Betty Ford lauded homemakers and Henry Fonda did needlework.
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The 70s Were Unkind to Real-Life Mad Men
Reading the scholarly literature on the Watergate-era backlash against advertising
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The 70s Were Awkward for Superman
The comic-book franchise's attempts to get hip included turning Lois Lane black.
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Protest Posters From the Vietnam Era
During the 1960s and 70s, protest posters served as rallying cries for peace, as defamations of the federal government, and as tributes to the martyrs of the civil rights movement.
