How marketing defined and influenced an era
Readers debate a recent Atlantic article on race and advertising in the 1970s. Tom Burrell, the legendary adman, responds to critics of his early work.
In the 1970s, the Sugar Association launched an ad campaign premised on the idea that sugar is … a useful diet aid.
In 1977, companies building PCs had to try to convince the American public that this confusing new technology was missing from their lives.
The strange, conversational language of early Rolling Stone ads
Even at the height of ‘women’s liberation,’ products aimed to female consumers were actually marketed to men.
Fresh from the industry’s creative revolution in the 1960s, the art director George Lois helped make some of the greatest advertisements of the modern era.
American campaigns embraced the spirit of 1976, stressing the virtues of candidates to a nation weary of war and Watergate.
In an attempt to reach African American customers, many U.S. businesses began integrating their commercials—often by relying on fraught stereotypes.
Inside a 1976 issue of Good Housekeeping, when Betty Ford lauded homemakers and Henry Fonda did needlework.
Reading the scholarly literature on the Watergate-era backlash against advertising
The comic-book franchise's attempts to get hip included turning Lois Lane black.
During the 1960s and 70s, protest posters served as rallying cries for peace, as defamations of the federal government, and as tributes to the martyrs of the civil rights movement.