The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch’s industry-leading content intelligence technology to The Atlantic’s branded content partnerships will elevate the standard for content marketing measurement in the advertising community by providing a single source of performance data for brands and publishers.
With this partnership—the first of its kind for the industry—The Atlantic’s creative studio, Atlantic Re:think, will be able to leverage real-time benchmarks, insights, outcomes, and optimizations through Knotch’s content intelligence platform. In keeping with tradition, Atlantic Re:think is taking a leadership position in the market—Knotch intelligence is not yet offered by any other publisher studio.
“It’s one thing to tell great stories in partnership with brands; it’s another to prove that those stories are resonating with the right audiences,” said Hayley Romer, CRO and publisher of The Atlantic. “We are thrilled to lead the industry as the first publisher to provide this added level of content intelligence to our partners––in a way that we think will truly revolutionize expectations around data measurement.”