Today The Atlantic introduces Atlantic Brand Partners, an interdisciplinary collective that brings together the capabilities of a full-service agency, media company, creative studio, and live events group to offer a singular experience for clients. Driven by a common set of values, Atlantic Brand Partners draws from our combined expertise to deliver a truly integrated, end-to-end marketing experience—all focused around a mandate to help our partners reach a higher perspective.
Atlantic Brand Partners launches today with a new website and a series of essays by our staff, including a look at what design trends can tell us about the post-pandemic future; how obsessing with new marketing formats and trends often comes at the expense of good ideas; and a conversation with The Atlantic’s vice president of product about how his team is reimagining the story.
As a collective, Atlantic Brand Partners provides a breadth and depth of integrated solutions that look different from any other publisher, agency, or media platform alone. With a shared way of thinking and operating, this collective model offers brands a partnership experience that’s thoughtfully integrated and culturally consistent, from strategy to execution.