Washington, D.C.; (November 16, 2017)—The Atlantic Publisher and SVP Hayley Romer announced today two key leadership positions: Ryan McRae is joining the company as Vice President, Advertising Partnerships, where he will head The Atlantic’s New York City-based sales team and sales efforts on the east coast and the United Kingdom. He will be based in New York. Liz Lorenzoni, who is based in Chicago, is promoted to Vice President, Advertising Partnerships, leading the staff and their sales efforts in the Midwest and Western regions.
Lorenzoni and McRae will spearhead the increasing number of multimillion-dollar global partnerships that are central to The Atlantic’s continuing revenue growth. Both will report to Romer and together with Michael Monroe, VP of the award-winning creative marketing group Atlantic Re:think, comprise the senior team for sales and marketing.
“Ryan and Liz are both incredibly smart, strategic, passionate sales leaders and brand storytellers who bring a new level of energy and creativity to our talented team,” said Romer. “With these two in place, we’re able to focus on planning for a formidable 2018.”
The Atlantic’s sales and marketing ingenuity has delivered years of double-digit revenue and profit growth. Atlantic Re:think leads the native content space by emphasizing high-impact, art-directed campaigns for top global brands; native will drive three-quarters of The Atlantic’s digital ad revenue this year. Also this year The Atlantic recently sold and launched the first branded podcast from a publisher studio and introduced the first responsive content native campaign.