Washington, D.C. (May 18, 2017)—Welcome to the new TheAtlantic.com. This morning, The Atlantic introduced a redesigned homepage suited to the rapid pace of today’s news environment, while continuing to prioritize the characteristics and ideas-oriented journalism that have long distinguished The Atlantic. The homepage increases density—with twice as many stories now appearing at the top of the page—and prominently features The Atlantic’s writers in a new module to showcase their latest reporting.
The changes to TheAtlantic.com reflect The Atlantic’s evolving editorial and business ambitions of the past few years—a time marked by growth of reporting staff and volume of coverage, largely in science, tech, and health and politics and policy—and better meet the needs of a rapidly growing audience. Since the last redesign in April 2015, The Atlantic’s unique monthly audience has grown by 60 percent, hitting a record 33.7 million earlier this year. This week, The Atlantic set new records for both single day and concurrent audience to TheAtlantic.com, driven by its June magazine cover story, My Family’s Slave.
Introducing readers to the new homepage, The Atlantic’s Editor in Chief Jeffrey Goldberg writes: “This new density (miraculously, our designers managed to achieve it without diminishing clarity) goes a long way toward solving a key problem of ours, that of too much great journalism, coming out too fast. This is a caviar problem, to be sure. But figuring out what ought to be featured on the homepage at any given moment has not been an easy thing to do. This new design helps us feature more of our best work at once.”