Negotiating a plan to cut taxes is hard.
Negotiating a name for that tax cut shouldn’t be.
Nonetheless, according to ABC News’s Tara Palmeri, the matter of what to christen the forthcoming GOP proposal is one of the snags holding up the public announcement of this plan.
Ryan initially kicked the naming over to Trump because of his knack for branding, according to a senior Hill aide.
Trump has been insistent that the bill be called the Cut Cut Cut Act, according to the administration officials.
Ryan and Brady have pushed back on the name of the bill. However, Trump has held firm.
White House Press Secretary Sarah Sanders said Wednesday that while President Trump is more focused on the substance of the bill than the name, “If it’s called Cut Cut Cut and it has massive cuts like this president’s proposing, we’d be fine with that.”
Ryan’s spokeswoman did not immediately reply to a request for comment. Assuming the ABC report is true, however, here is a thought: Give Trump the name.
This would be a smart move for the Republican leadership for several reasons. One, whatever his other shortcomings as a politician, Trump is excellent at this sort of branding. Two, Congress is manifestly awful at naming its own bills. There are few ideas Trump could come up with that would be worse. Three, if Congress is able to get Trump to focus this intently on any element of the bill, given his past record on legislation, it’s worth taking that opening. Four, although Republican leaders on the Hill can be faulted for not standing up to Trump more forcefully on some issues, this is one that can be safely conceded.