But business is really good if you happen to be a member of the Trump family.
Exhibit A is Ivanka Trump’s retail business. The brands of the president’s daughter had been struggling, according to Nordstrom, which informed her in January of its intention to stop stocking her products. The company blamed sliding sales, although Nordstrom had been subject to a boycott designed to protest Donald Trump; it’s unclear how much that boycott had to do with the sales dip.
In any case, how are things going now? CNBC catches us up:
Sales of Ivanka Trump merchandise dropped 26 percent online in January compared to January 2016, but the trend reversed in February. According to Slice Intelligence, online sales of Ivanka Trump merchandise swelled 207 percent in February from the prior month.
According to an analysis of email receipts by Slice Intelligence from a panel of 4.4 million online shoppers, online sales of Ivanka Trump merchandise in February surged on Amazon, pushing the website from being the fourth largest seller of the brand to the first, replacing Nordstrom, which previously held that spot.
What made the difference? Perhaps Ivanka started offering a range of new products that suddenly appealed to more consumers. But the more likely reason is this: A top White House spokeswoman went on national TV and instructed people to buy Ivanka Trump products as an act of political activism and revenge. And they did.